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Drayton Travis

WASHINGTON RED WOLVES LOGO

Branding / Logomark / Client Design

Project Description
Develop skills in concept generation and visualization while continuing to learn how to make relevant, meaningful, and appropriate visual forms in response to contexts and communication problems.

Project Overview

The Redskins moniker was dropped as the team name in 2020 after it was deemed as offensive to Native Americans. It is the only team in the NFL that did not have a team mascot or official name.

My goal was to create a new logo for The Washington Football Team franchise, using the crowd favorite Washington Red Wolves label.

They now have a new logo and are ready for a new beginning in Washington.

BRAND BOARD / MOOD BOARD

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CONCEPT SKETCHES

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LOGO ITERATIONS AND COLOR COMBINATIONS

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BLACK AND WHITE LOGOS

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FINAL LOGO

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MOCK-UP IMAGE

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