Drayton Travis

Project Description
Use typography to craft a chosen word into a unique logotype. Use a word that is drawn from a specific source related to either coffee, wine, or chocolate. Through research identify semiotic nuances based on the word's geographic, historical, cultural and/or social contexts. Give visual voice to these concepts appropriate for people associated with the word.

Project Overview

I created a logotype for the brand Mora Mora that embodied the culture of Madagascar and the Malagassy people. The logotype was designed to mimic the high quality and sophistication of the fine chocolate produced from their special cocoa beans.